British designer, author, educator and cofounder of IDEO, Bill Moggridge was a true champion of human-centred design. He is one of the handful of design practitioners, who pioneered interaction design as a mainstream discipline, and is credited with coining the…

One of the key figures in the evolution of Empathic Design and a pioneer of action research in design is Patricia Moore. As a 26 year old designer, she traveled throughout the United States and Canada for a span of…

Technology without empathy creates two serious problems. One of them is products nobody wants. The other is a technology driven products which dehumanize us and instead of creating a better world lead to nightmare scenarios. Outside of the elite group…

Why do we jump when startled by a scene in a scary movie? Why do our brains act as if we were playing a sport while we are only watching it on TV? In the early nineties, the neurophysiologist Vittorio…